Published Research · 2024
How Modern Search Really Understands Your Pages
Co-authored research on how today's search engines read meaning, not just keywords, and why that changes what content actually wins.
About Me
An Engineer Who Treats SEO as a System
Not a checklist, not a black box. Here's who I am, how I think, and the private toolkit that backs every engagement.
About Me
The Story Behind the Strategy
I'm Anup Luintel, a Senior SEO Strategist based in Kathmandu, Nepal. I trained as an engineer, and that's how I approach your business: as a system to understand and improve, not a checklist to tick off.
Over the last 5+ years I've grown from intern to senior strategist, working with 150+ businesses across 50+ niches. My focus is simple: make your site the trusted, obvious choice when your customers search, so the right people find you and buy.
I also build my own software (apps, plugins and automations) to do the work faster and more reliably. That means you get sharper results, quicker, without paying agency overhead for it.
- Years Experience
- 5+
- Projects Delivered
- 200+
- Live Business Sites
- 150+
- Countries Served
- 9
- 212021SEO Intern
Learned the fundamentals hands-on: keywords, on-page basics, and how search really works.
- 222022SEO Executive
Ran client campaigns end to end, from technical fixes to link building.
- 232023SEO Analyst
Turned data into decisions and started building automation workflows.
- 242024SEO Strategist
Led bigger strategies and started building custom tools to do the work faster.
- Now2025 – 2026Senior SEO Strategist
150+ businesses grown, end-to-end strategy, and a fleet of self-built tools running on my own SEO database.
Nine Countries
Built in Kathmandu. Ranking everywhere.
Search works differently in every market: different words, different competitors, different trust signals. I've done this work for businesses in each of these.
- USA2 case studies on /work
- UK
- Canada
- South Africa
- Ireland
- NepalBase
- India
- Australia
- China
1.47B
Search views driven (health/medical)
1,700+
LinkedIn followers
2
Published SEO research papers
40+
In-house tools & automations built
ImakeGooglesendyoucustomers,notjusttrafficyoucannotbank.
Topical Authority
One topic. Every page it needs.
Most sites publish scattered pages and hope. I start by mapping the whole topic: every page, how they connect, and which ones earn their place, so Google sees one coherent authority instead of noise.
0
pages mapped
and linked on purpose
and linked on purpose
On the Record
Research & Method
Published research and real, verified results: the proof behind how I work.
Published Research · 2024
What Google Does With a Search Before You See Results
Co-authored research explaining how a search gets interpreted and expanded behind the scenes, and how to make your pages the answer.
Proven at Scale
1.47 Billion Search Views, in the Toughest Niche
16 months of real data across ~130,000 pages: 1.47 billion views and 21.2 million clicks in health and medical, the strictest category Google judges.
The Method Behind the Results6 principles I work by
Build Only Pages That Earn Their Place
Before a word is written, I decide which pages are actually worth having, so you invest in pages that can rank and bring customers, not clutter that dilutes your site.
Written the Way Google Reads
Content structured so search engines can lift the exact answer out of your page. That's the difference between being found and being skipped.
Answer Up Front, Always
Every important page leads with the answer your customer came for. No filler, no warm-up. The thing they searched for is right there.
Built for Featured Snippets & AI Answers
Pages engineered to be the snippet Google boxes at the top and the source AI assistants quote, which is where the clicks increasingly go.
Become the Go-To Name in Your Niche
Cover a topic properly and you outrank sites ten times your size. Fifteen focused pages beat a hundred-and-fifty shallow ones.
Efficient by Design
My own tools handle the heavy lifting the smart way, so you get enterprise-level work without an enterprise-level bill.
Built In-House
The Toolkit
Software I built myself (web apps, plugins and automations) so your work gets done faster, sharper, and without agency overhead.
Web AppTopical Map Creator
Maps out every page your site should have to own a topic in your market, so nothing your customers search for gets missed.
Web AppOff-Page Assistant
Turns that plan into a ready-to-run promotion and social schedule that builds your brand's authority across the web.
Web AppContent Writer Pipeline
A 10-stage writing system that researches your competitors and produces genuinely useful pages, not thin, generic filler.
Web AppCommercial Content Writer
Purpose-built for the pages that sell (service, location and home pages), with every claim fact-checked before it ships.
Expertise
Skills & Tools
The operating system behind every campaign.
Core Systems
- Topical Map CreationMaster · 96%
- On-Page SEOMaster · 95%
- Entity-Based SEOExpert · 94%
- Technical SEOExpert · 92%
- Content StrategyExpert · 91%
- Local SEOExpert · 90%
- Off-Page SEOAdvanced · 88%
- Algorithm RecoveryAdvanced · 87%
- WordPress DevelopmentProficient · 82%
- AI & LLM IntegrationProficient · 80%
Toolchain
Industry Standard
- Google Search Console
- Looker Studio
- Google Tag Manager
- Microsoft Clarity
- Screaming Frog
- Ahrefs
- Semrush
- Google Colab
- WordPress
- Shopify
Built In-House · Web Apps & Engines
- Topical Map Creator
- Off-Page Assistant
- Content Writer Pipeline
- Commercial Content Writer
- Render Audit
- Linking Engine
- Contextual Internal Linker
- GSC Exporter
Built In-House · WordPress Plugins
- Bulk Page Implementer
- Bulk Internal Linker
- Bulk Meta Update
- Bulk Alt Text
- Elementor Find-Replace Links
- Duplicate Pages
Built In-House · Colab Notebooks
- Fact Finder
- GSC Audit Centralizer
- SEO Audit Centralizer
- SEO Push Centralizer
- Ecom Page Content Generator
- Outline Generator
- Page Value Extractor
- Content Scrapper
Built In-House · Apps Script & Automation
- Title & Meta Generator
- Alt Text Generator
- Bulk Canonical Checker
- Redirection Solution
- Slug Stripper
- H1 Extractor
- Live Rank Tracker
- Render Audit
- Linking Engine
- n8n Workflow Bundles
- Infinite SERP Scroll
- SERP Link Scrapper
Credited by Peers
Other SEOs Build With My Thinking
The real test of a method isn't my own results. It's whether other practitioners can pick it up and win with it. These are public credits from their own posts.
“This is one of those SEO posts that looks simple at first, and then makes you rethink how you actually work. A task being marked “done” doesn't necessarily mean the change reached production, or that it produced the intended result. A very practical breakdown of what SEO workflows look like when they leave the neat six-box diagram and meet reality.”
Bibek Khatiwada
SEO · on the workflow breakdown
“An SEO recommendation is not really complete just because it exists in an audit or spreadsheet. There needs to be a chain from finding to plan to implementation to live result to verification. Frameworks like this are helping me think more systematically about how individual SEO activities connect to the larger system.”
Rajesh Tudu
SEO · on the workflow breakdown
In his breakdown of three Google patents, he credited Anup with introducing him to semantic SEO, Google patents, and how search works beneath the results, and called him a patient teacher.
Dil Bahadur B.K.
SEO Practitioner
Credited Anup's thinking on topical authority and local SEO for how he builds sites search engines trust. For a Reddit strategy that hit 400,000+ views and grew leads from 4 to 30+ a month, he named Anup as the reason Reddit was on his radar. (That case study and result are Yugesh's own.)
Yugesh Baral
SEO Specialist
Why I work this way
I got into SEO from engineering, and the habit stuck: if a process didn't exist, I built one. That's why you get systems and tools instead of a monthly report full of tasks nobody can explain.
Anup Luintel
Senior SEO Strategist · Kathmandu, Nepal
Ready to get found on Google?
Tell me about your site and what you want to grow. I'll take a look and reply personally, usually within one business day.