E-commerce & Shopify SEO

E-commerce and Shopify SEO Consultant for Pages That Sell

Online stores lose sales in places a normal SEO audit doesn't look: collection pages Google can't match to what people search, product pages carrying the manufacturer's copy-paste, thousands of filter URLs eating Google's attention, and a Merchant Center feed quietly rejected in half your markets. I work from the pages that make money outward: collection and product templates up front, filters and feeds next, blog content last. A shopper ready to buy should see the buy button before they see a lesson.

If your traffic is fine but your orders aren't, start here.

See what's included
Content order
Buy → compare → learn
Platforms
Shopify · WordPress
Merchant Center
12-point audit
The per-phase e-commerce roadmap listing product and collection templates, tag pairs, Merchant Center and checkout audits
The real e-commerce roadmap: every stage has its own template, SOP and status column.
Sound Familiar?

Signs this is what's holding you back

01

Weak collection pages

Category pages that can't match a specific search

Someone searches “waterproof hiking boots women's wide fit”. You sell exactly that, filed under a generic Footwear page with no words on it.

02

Duplicate product copy

The same description as forty other stores

Your product pages use the manufacturer's text. So does everyone else's. Google ranks the one store that wrote something original.

03

Faceted navigation bloat

Filter and sort URLs multiplying without limit

Every colour, size and sort order creates a new URL. Google burns its visits on thousands of near-identical pages instead of your products.

04

Feed disapprovals

Products rejected in Google Shopping

One global returns policy, so your products pass in your home market and quietly fail everywhere else, with no obvious error message.

What's Included

What E-commerce & Shopify SEO covers

Each part below is a real piece of the work, with the trade term it goes by and what it means in plain English.

  1. 01

    Collection and product templates

    The layout and content every category and product page follows

    Templates built from what buyers actually compare in your category, with a FAQ block for the questions that stop a sale. Built once, then rolled out across the catalogue.

    You get
    • Collection page template and inclusion checklist
    • Product page template and inclusion checklist
    • Priority products and collections tackled in revenue order
    • Bulk rollout with my page-implementer tooling
  2. 02

    Tag pairs and filter strategy

    Deciding which filter pages deserve to rank

    Some filter combinations are real searches worth a page, like “women's wide-fit hiking boots”. Most aren't. Product-to-tag and collection-to-tag mapping decides which combinations get indexable pages and which are kept out of Google.

    You get
    • Filter ideation: which combinations people search
    • Product-tag and collection-tag mapping
    • Non-searched filter URLs kept out of the index
  3. 03

    Merchant Center audit

    Getting your products approved in Google Shopping

    A twelve-point check of your feed and account: variants fetched, details matching the site, shipping and returns set per country, the store-quality badge and product reviews connected.

    You get
    • Feed optimisation and data source setup
    • Site-to-feed consistency per product
    • Shipping and returns policies per country
    • Store quality badge and product review source
  4. 04

    Product schema

    Code that puts price, stock and stars in the result

    Product, offer, review and breadcrumb markup per template, generated dynamically so it stays in step with price and stock changes.

    You get
    • Dynamic product and offer schema
    • Review and breadcrumb markup
    • Validation in Search Console and the Rich Results Test
  5. 05

    Checkout journey audit

    Finding where buyers drop out

    Competitor layouts and your own checkout reviewed step by step. Fewer fields, clear delivery costs, visible returns promise: the things that decide whether a cart becomes an order.

    You get
    • Competitor page and checkout comparison
    • Checkout friction list with fixes
    • Purchase tracking checked so revenue is reported correctly
The Method Behind It

BOFU-led content order

On a product page, the buyer gets priority

Content courses put awareness at the start and buying at the end. That's right for a blog and wrong for a product page. Someone who landed on a product page from a buying search has already decided, so the transactional content leads, the comparison follows, the education comes last. Browsers still find the explainer further down; buyers find the button immediately.

1 · Transactional
Price, stock, delivery, add to cart
2 · Commercial
Why this one, comparisons, trust
3 · Informational
How it works, care, context
Deliverables

What lands on your desk

  • Collection and product templates

    With inclusion checklists your team can reuse.

  • Tag and filter map

    Which filter combinations get pages, which stay out of Google.

  • Merchant Center fix list

    Every feed and policy issue with the fix.

  • Schema set

    Product, offer, review and breadcrumb, validated.

  • Checkout friction report

    Where buyers drop out, and what to change.

How It Runs

The order the work happens in

  1. Before setup

    Step 1: Analysis and templates

    Domain analysis, brand pages and the product and collection templates.

  2. Going live

    Step 2: Pages, schema and feed

    Priority collections and products built, schema live, Merchant Center connected.

  3. After setup

    Step 3: Audits

    Crawl, Search Console, rendering, log-file and checkout audits once the foundation is live.

  4. Ongoing

    Step 4: Scale

    More collections, supporting blog content and link work, measured in orders.

Proof

What this looked like on a real site

E-commerce · novelty products, US
organic revenue, month on month
+45.6%
organic revenue, month on month
organic conversion rate
1.62% → 2.58%
organic conversion rate
organic orders
+76.6%
organic orders

Organic revenue went from $8,960 to $13,046 in a month, up 56.9% on the same month a year earlier. In a separate UK hair-care store, clicks to product pages grew 46% and to collection pages 43% while 110+ thin blog posts were cut.

The honest part: Session and key-event counts in the same reports disagree with each other by about ten times, so only the revenue and order figures are quoted here.

Source: Monthly client reports, anonymised cases E and AYMore results
Case E chart: organic revenue rising from $8,960 to $13,046 with conversion rate rising from 1.62% to 2.58%
See It Happen

Watch this part of the work play out

All six chapters
E-commerce · one monthleaks closed
Searching
10,000
Found a page
8,368
Reached page one
6,736
Beat the AI answer
5,104
Page loaded
3,472
Bought
1,840
orders a month, same traffic1,840
Chapter 1 · E-commerce

Where your customers leak out

10,000 shoppers want what you sell. Watch where they disappear, and what's left once the holes are closed.

Watch the full chapter
Industries this fits

E-commerce & Shopify SEO by industry

The same service does a different job in each trade. Here is the move it makes in each industry I've written up.

Trade Terms, Plain English

The words you'll hear, and what they mean

SEO has its own vocabulary. Here's the part of it this service uses, so a report never reads like a foreign language.

Collection page
A category page listing many products, like “Women's boots”.
Faceted navigation
Filters for size, colour and price that create new URLs as you click.
Google Merchant Center
Where your product feed lives for Google Shopping and free listings.
Product schema
Code that tells Google a product's price, stock and rating.
Conversion rate
The share of visitors who buy.
Anup Luintel
Before you decide

Everything on this page comes from how I actually run this work. The checklists, the tools and the results are real. Tell me what's happening on your site and I'll tell you honestly whether this is the right place to start, or whether something else needs fixing before it.

Anup Luintel
Senior SEO Strategist · Kathmandu, Nepal
Questions

What people ask before starting

Do you work on Shopify?

Yes. Shopify and WordPress stores are both covered, including push-to-live tooling for each. The method doesn't change between platforms; the implementation does.

We have thousands of products. Where do you start?

With the collections and products closest to revenue. Templates are built on those, then rolled out across the rest of the catalogue in bulk.

Should we be blogging?

Later. Blog content supports a store, it doesn't carry it. Get the collection and product pages right before adding the guides that feed them.

Often Paired With

Services that work alongside this one

Fix the foundation

Technical SEO

Crawl, index, render and speed problems found, evidenced and fixed on the live site, then re-checked until they're gone.

See the service Get found

On-Page SEO

Titles, headings, answers, schema and links reworked page by page, so Google understands each page and buyers act on it.

See the service Get found

Content & Copywriting

Service pages that sell, guides that get quoted in AI answers, and a rule book that keeps every page on-brand and free of filler.

See the service

Ready to talk about E-commerce & Shopify SEO?

Send me your site and what you're trying to grow. I'll look at it myself and reply personally, usually within one business day.

See the results