Manual bulk changes
Editing hundreds of pages one at a time
An audit says 600 pages need new titles and alt text. Your team estimates three weeks of copy-and-paste, and the work never quite gets finished.
AI & Automation Tools
SEO Automation and Custom AI Tools Built for Your Workflow
Most SEO teams lose days to work a script could do in minutes: updating hundreds of titles by hand, copying crawl exports into spreadsheets, checking canonicals one URL at a time, writing alt text image by image. I've built around forty tools to do exactly that on my own client work: WordPress plugins, Google Sheets scripts, Python notebooks, AI web apps and browser extensions. I can put the relevant ones to work on your site, or build what your team is missing.
If your team does the same SEO task every week by hand, it can probably be automated.
- Tools built
- ~40
- Code
- 17 repos · 43K lines
- AI models
- Routed by job
Sound Familiar?
Signs this is what's holding you back
Reporting by hand
Hours spent building the same report every month
Someone exports from Search Console, Analytics and a crawler, pastes it all into a sheet and formats it. By the time it's done, it's out of date.
Generic AI output
AI content that reads like everyone else's
You tried writing with a chatbot. The pages came out bland, confidently wrong in places, and indistinguishable from your competitors'.
What's Included
What AI & Automation Tools covers
Each part below is a real piece of the work, with the trade term it goes by and what it means in plain English.
- 01
Bulk implementation
Pushing SEO changes across a whole site at once
WordPress plugins I wrote for exactly this: bulk page templates for products, collections, services, locations and industries; bulk title and meta updates from a spreadsheet; bulk internal links; bulk alt text. Plus a push-to-live notebook for WordPress and Shopify.
You get- Bulk page implementer for repeating page types
- Spreadsheet-driven title and meta updates
- Site-wide internal linking and alt-text rollout
- Push-to-live for WordPress and Shopify
- 02
Audit and reporting automation
Turning raw exports into decisions
A notebook that turns a Screaming Frog export into one consolidated sheet with solutions attached. Another that does the same for Search Console. A Search Console exporter for large sites, a rank tracker, and brand-mention alerts, so reporting is assembled, not hand-built.
You get- Crawl and Search Console audit centralisers
- Large-site Search Console exports
- Rank tracking and brand-mention alerts
- Automations on n8n and Google Apps Script
- 03
Google Sheets tools
SEO functions inside the spreadsheet your team already uses
Menu tools that extract titles, H1s and meta from live pages, generate titles and meta from page content and rules, write alt text from the image and its context, check canonicals in bulk and generate redirect maps.
The render-audit app: raw HTML against the rendered page, for any list of URLs. You get- Title, meta and H1 extraction and generation
- Alt-text generation from image and context
- Bulk canonical checking
- Redirect-mapping generator for migrations
- 04
AI content and audit apps
AI that follows a process, not a prompt
Web apps that run a designed pipeline with its own knowledge pack, rules and checks: topical maps, off-page plans, content and commercial page writing, render audits. Each job is routed to the AI model that does it best rather than one model doing everything.
You get- Topical Map Creator and Off-Page Assistant
- Content and commercial page writer pipelines
- Render audit: raw HTML versus rendered page
- Custom builds scoped to your team's workflow
The Method Behind It
Routing each job to the right model
One AI model shouldn't do everything
Reading a large document, writing clean copy and doing careful reasoning are different jobs, and different AI models are better at each. My apps route every task to the model that fits it, and start with the cheapest reliable approach before escalating to an expensive one.
- Reading
- Large documents and sources go to a model built for long context
- Writing
- Copy goes to a model tuned for clean prose
- Computing
- Reasoning and checks go to a model built for careful logic
- Cost order
- Start cheap and reliable, escalate only when needed
Deliverables
What lands on your desk
Workflow review
Which of your recurring SEO tasks are worth automating, and what each one saves.
Configured tools
The relevant plugins, scripts and apps set up on your stack.
Custom builds
New tools where nothing existing fits, scoped per project.
Handover notes
How to run each tool, so it isn't dependent on me.
How It Runs
The order the work happens in
- Stage 1
Step 1: Map the repetitive work
What your team does by hand every week, and how long it takes.
- Stage 2
Step 2: Match or build
Existing tools configured up front; custom builds only where they're needed.
- Stage 3
Step 3: Run alongside
Tools used on real tasks with your team, then adjusted.
- Stage 4
Step 4: Hand over
Documented and handed to your team to run.
Proof
What this looked like on a real site
The tools behind my own delivery
- tools across six categories
- ~40tools across six categories
- code repositories
- 17code repositories
- lines of code
- 43Klines of code
Every tool here was built out of necessity on client work: the audit centralisers to turn raw crawl and Search Console exports into one sheet with solutions, the bulk plugins to push changes across hundreds of pages, the writer pipelines to replace one-off AI prompts with a designed process.
The honest part: These run my own client delivery. Tools for your team are configured or built per project. They aren't sold as off-the-shelf software.
Source: In-house tool registryMore results
Trade Terms, Plain English
The words you'll hear, and what they mean
SEO has its own vocabulary. Here's the part of it this service uses, so a report never reads like a foreign language.
- Automation
- A script or tool that does a repeated task without someone doing it by hand.
- Pipeline
- A fixed series of steps work moves through, each with its own check.
- Alt text
- A written description of an image, read by Google and screen readers.
- Canonical
- The version of a page you tell Google is the real one.
- Redirect map
- The list of old URLs and the new URLs they should forward to.
Before you decide
Everything on this page comes from how I actually run this work. The checklists, the tools and the results are real. Tell me what's happening on your site and I'll tell you honestly whether this is the right place to start, or whether something else needs fixing before it.
Anup Luintel
Senior SEO Strategist · Kathmandu, Nepal
Questions
What people ask before starting
Do I need to be technical to use these tools?
No. The spreadsheet tools run from a menu, the plugins from your WordPress dashboard and the apps from a browser. Handover notes cover each one.
Can you build something specific to our process?
Yes, where nothing existing fits. I start with what's already built, because a configured tool is faster and cheaper than a new one.
Does automation replace doing the SEO properly?
No. It removes the copy-and-paste so the judgement work gets done. Every automated change still follows the same checklist as a manual one.
Often Paired With
Services that work alongside this one
Get found
Content & Copywriting
Service pages that sell, guides that get quoted in AI answers, and a rule book that keeps every page on-brand and free of filler.
See the service Fix the foundationTechnical SEO
Crawl, index, render and speed problems found, evidenced and fixed on the live site, then re-checked until they're gone.
See the service Get foundTopical Maps
A map of every page your site needs to own its subject: what to build, in what order, and how each page links to the one that makes money.
See the serviceReady to talk about AI & Automation Tools?
Send me your site and what you're trying to grow. I'll look at it myself and reply personally, usually within one business day.